Freelance Google Ads & Social Media Marketing
Generate More Traffic, Leads & Customers with Google Ads and Social Media Marketing
Stop wasting advertising budget on untracked clicks. I engineer surgical Google Search PPC, Performance Max campaigns, and Meta advertising funnels that capture high-intent buyers, slash your Cost Per Acquisition (CPA), and maximize Return on Ad Spend (ROAS).
Performance Marketing That Delivers Measurable Commercial Growth
With over 12 years of hands-on paid media engineering, I help businesses stop wasting budgets on cold, unengaged traffic. By blending the immediate commercial intent of Google Search with the demographic precision of Meta Social Ads, I construct reliable lead generation engines that scale customer acquisition and maximize profit margins.
Google Ads Management
Capturing high-intent prospective buyers at the exact moment they search for your services with optimized Search, Display, Remarketing, and Performance Max campaigns.
Social Media Marketing
Targeted brand building and multi-format sponsored campaigns across Facebook, Instagram, and LinkedIn that engage ideal buyers and drive qualified inbound interest.
Paid Advertising
Scientific budget allocation, negative keyword scrubbing, creative split testing, and automated smart bidding strategies that maximize Quality Scores and lower cost-per-click.
Lead Generation
Full-funnel architectures connecting ads to conversion-optimized landing pages, WhatsApp triggers, and verified lead capture forms for real-time sales team follow-up.
Google Ads Services
Precision Google advertising designed to put your business in front of customers at the exact second they are searching to buy, while aggressively eliminating click waste.
Google Search Ads
Capture customers actively searching for your services with persuasive headline copy, compelling CTAs, and exact-match keyword structuring.
- High-intent keyword matching
- Negative keyword scrubbing
- Responsive Search Ads (RSA)
Google Display Ads
Eye-catching banner campaigns served across millions of Google partner websites, apps, and news platforms to keep your brand top-of-mind.
- Responsive display banner creative
- In-market & affinity audience targeting
- Low-cost brand impressions
Performance Max Campaigns
Next-generation Google AI campaigns unlocking conversions across Search, YouTube, Gmail, Discover, Maps, and Display from a single campaign.
- Smart bidding for maximum value
- Asset group creative optimization
- First-party audience signal feeds
Remarketing Campaigns
Re-engage visitors who browsed your site but didn't convert, bringing them back with custom promotional offers and personalized reminders.
- Dynamic retargeting lists
- Cart abandoner win-back funnels
- Frequency cap control
Local Google Ads
Drive phone calls, store footfall, and nearby inquiries with Local Service Ads and sponsored Google Maps location pins for your service territory.
- Google Maps promoted pins
- Click-to-call mobile extensions
- Geo-radius targeting
Lead Generation Campaigns
Surgical campaigns engineered to capture qualified business quotes, consultation bookings, and direct client inquiries with minimal CPA.
- Direct Google Lead Form extensions
- High-converting landing page hooks
- Instant lead notification routing
Keyword Research
Deep forensic keyword research identifying profitable search intent, competitor bids, negative search match lists, and low-competition opportunities.
- Commercial intent mapping
- Extensive negative keyword lists
- Competitor search term discovery
Ad Copy & Extensions
Persuasive, click-tested ad copywriting paired with callout, sitelink, structured snippet, call, and promotion extensions for maximum SERP dominance.
- Compelling headlines & value hooks
- Sitelinks, callouts & call assets
- Higher Ad Rank & CTR
Conversion Tracking
Bulletproof tracking implementation via Google Tag Manager and GA4, tracking phone calls, form submissions, WhatsApp clicks, and sales revenue.
- GTM & GA4 event instrumentation
- Phone call tracking & duration
- Enhanced conversions configuration
Google Ads Optimization
Continuous daily and weekly account tuning: bid adjustments (Target CPA / Target ROAS), device bid modifiers, negative keyword expansion, search term auditing, Quality Score improvements, and ad rotation testing.
Social Media Marketing
Build an authentic, authoritative brand presence that earns audience loyalty, drives community engagement, and converts passive social scrollers into active brand advocates.
Facebook Marketing
Page branding, community management, custom graphic post distribution, and automated response setup.
Instagram Marketing
Aesthetic feed curation, story engagement sequences, highlight covers, and bio link conversion trees.
LinkedIn Marketing
B2B executive thought leadership, business company page updates, and professional industry networking content.
Social Media Management
Complete scheduling calendar maintenance, post distribution, hashtag research, and follower interactions.
Social Media Optimization
Keyword-optimized bios, search-friendly social handles, banner graphics, and direct contact buttons.
Content Strategy
Formulating content pillars (Educational, Entertaining, Inspiring, Promotional) designed for consistent audience growth.
Social Media Posts
Scroll-stopping graphic designs, informative infographics, customer reviews, and project announcement posts.
Reels & Short Videos
Scripting, editing guidelines, trending music selection, and hook strategies for high-reach short-form video algorithms.
Brand Awareness
Establishing digital trust, elevating visual authority, and ensuring consistent multi-platform brand recall.
Community Engagement
Active moderation, comment replies, direct message handling, and interactive Q&A sessions that turn followers into paying brand loyalists.
Lead Generation & Conversion Optimization
Driving clicks without capturing contact information is burning capital. I build robust, frictionless conversion pipelines that turn ad viewers into qualified, inbound sales calls.
Lead Gen Campaigns
Engineered campaigns focused entirely on capturing verified buyer leads, booking consultations, and driving direct inbound calls.
Landing Page Optimization
Fast-loading, mobile-first landing pages with clear value propositions, trust proof, social validation, and strong CTA buttons.
Lead Forms
Multi-step interactive inquiry forms that reduce user cognitive load while qualifying budget and project requirements.
WhatsApp Lead Gen
Click-to-WhatsApp ad triggers with pre-filled greeting text, enabling instant conversations with high-intent mobile users.
Phone Call Campaigns
Call-only Google ads for urgent services (locksmiths, legal, clinics, automotive) connecting hot prospects directly to your staff.
Conversion Tracking
Accurate server-side and client-side event tracking capturing all form submissions, phone call clicks, and transaction values.
Google Analytics 4 (GA4)
Full GA4 property configuration with custom conversion events, funnel exploration reports, and user attribution channels.
Google Tag Manager
Clean container tag management firing conversion pixels without bloated script delays, maintaining fast Core Web Vitals.
Meta Pixel & CAPI
Robust Meta Pixel setup combined with Conversions API (CAPI) to accurately record iOS users and bypass cookie blockers.
Remarketing Funnels
Multi-stage retargeting campaigns serving specific objection-handling testimonials and limited-time incentives to unclosed prospects across Google and Meta.
Campaign Strategy & Optimization
Every ad campaign is built on deep competitive intelligence, rigorous testing protocols, and continuous analytical refinement to ensure every dollar spent delivers maximum return.
Competitor Research
Dissecting competitor ad copy, landing pages, keyword bids, and promotional offers to engineer superior ad messaging.
Target Audience Research
Defining customer pain points, buying objections, demographic traits, and media consumption habits for accurate targeting.
Keyword Research
Selecting commercial and transactional intent keywords while assembling comprehensive negative match lists to block waste.
Campaign Structure
Single Theme Ad Groups (STAGs) and organized asset groups ensuring hyper-relevant Quality Scores and reduced CPCs.
Ad Creative Strategy
Crafting attention-grabbing visual assets, video hooks, and high-converting ad copy that resonate with buyer psychology.
Budget Planning
Strategic budget allocation across testing and scaling phases to validate cost per acquisition before scaling spend.
A/B Testing
Systematic split testing of ad headlines, imagery, video reels, call-to-actions, and landing page form layouts.
Cost Optimization
Aggressively cutting non-performing keywords and ad placements to consistently reduce your Cost Per Lead (CPL).
Conversion Optimization
Continuous bid strategy adjustments (Target CPA, Target ROAS) leveraging machine learning algorithms for peak performance.
Performance Reporting
Transparent monthly analytical dashboards clearly detailing ad spend, impressions, CTR, total leads, and net Return on Ad Spend (ROAS).
Why Hire Me as Your Ads & Social Media Marketer?
Skip agency overhead, junior account managers, and cookie-cutter campaign templates. Work directly with a senior performance marketing specialist dedicated to your growth.
Direct Communication
You communicate directly with the specialist running and optimizing your campaigns—no account managers or delays.
Customized Strategy
Custom campaign architecture designed strictly around your business profit margins, target locations, and target CPA.
Data-Driven Marketing
Every dollar allocated and creative tested is backed by verified conversion analytics, tracking data, and statistical significance.
Transparent Reporting
Clear, straightforward reporting dashboards showing exactly where every dollar went, the leads generated, and verified ROAS.
Lead Generation Focus
I measure success by inbound phone inquiries, booked consultations, and sales revenue—never vanity impression metrics.
Dual Platform Expertise
Seamlessly synchronizing Google Search intent with Meta Social Retargeting to capture buyers at every stage of their journey.
Flexible Engagement
Agile monthly retainers with zero long-term lock-in contracts. You retain 100% ownership of your ad accounts and assets.
Continuous Optimization
Proactive daily and weekly bid management, search term pruning, and creative iteration to prevent ad fatigue and wasted spend.
Business-Focused Approach
An entrepreneurial engineering mindset focused on client lifetime value, net profitability, and long-term scalable growth.
8-Step Marketing Process
A structured, tested framework ensuring your advertising budget delivers maximum impact from discovery to full-scale profitability.
Business & Competitor Analysis
Auditing historical ad performance, unit economics, profit margins, and competitor positioning.
Audience & Keyword Research
Identifying high-intent commercial search queries, customer personas, and custom Meta interest audiences.
Campaign Strategy
Designing campaign architecture, budget distribution between Google and Meta, and target CPA benchmarks.
Ad & Creative Setup
Drafting persuasive copy, designing scroll-stopping creatives, and building responsive RSA ad variations.
Tracking & Analytics Setup
Implementing Google Tag Manager, GA4 custom conversion events, and Meta Conversions API (CAPI).
Campaign Launch
Official deployment of campaigns with tight negative keyword monitoring and initial bidding safeguards.
Monitoring & Optimization
Daily search term audits, bid strategy adjustments, ad creative split testing, and negative keyword expansion.
Reporting & Growth Planning
Monthly transparent reviews of CPA, ROAS, qualified leads, and scaling winning campaigns into new territories.
Verified Paid Ads & Marketing Case Studies
Real client results showcasing lowered Cost Per Acquisition, surging conversion rates, and high Return on Ad Spend.
Tyrewaale On-Demand Bookings
High-intent local Google Search and Call-only campaigns paired with a mobile landing page, slashing CPL by 44% and driving 900+ bookings monthly.
Livlite Telehealth Subscriptions
High-engagement Instagram Reel ads and retargeting carousels driving doctor consultation memberships with verified CAPI tracking.
Humanaid Pharma Wholesale Orders
Targeted B2B Google Search ads coupled with WhatsApp lead generation triggers, capturing 240+ verified pharmaceutical pharmacy distributor leads.
5Edge Financial Portfolio Scale
Cross-channel acquisition funnel converting high-income investors via Google Exact Match Search and Lookalike Meta Ads retargeting.
Top One Percent Student Enrollments
Meta Instant Lead Form campaigns paired with high-converting webinar landing pages, enrolling 1,200+ students at an industry-leading CPA.
Slay Pilates Studio Memberships
Local radius Instagram video reels and booking landing page campaigns that sold out all boutique studio class slots within 3 weeks.
Paid Ads & Social Media FAQs
Clear, honest answers to key questions about advertising management fees, platform capabilities, budget requirements, and performance tracking.
Need a Freelance Google Ads & Social Media Marketer?
Let's create targeted campaigns designed to increase visibility, generate leads and grow your business. Direct senior specialist collaboration, transparent reporting, and zero agency contracts.
Get free business consultation Today
Feel free to contact me any time
Surya Nager, New Delhi, Delhi
info@ajaykumarthakur.in
+91 846-8805-153
Social Media Advertising
Leverage Meta's deep user demographic data and behavioural signals to place your offer directly in front of ready-to-engage customers across Facebook and Instagram.
Facebook Ads
Feed ads, carousel campaigns, video ads, and sponsored stories reaching exact age, location, and interest demographics.
Instagram Ads
High-aesthetic Reel ads, full-screen story promotions, and explore feed campaigns designed for high visual engagement.
Meta Lead Ads
Instant in-app lead forms that pre-fill user info, capturing verified contact details without sending users off-platform.
Traffic Campaigns
High-volume qualified traffic generation routing targeted prospects directly to your sales pages, shop, or landing pages.
Engagement Campaigns
Fostering social proof through likes, comments, post shares, and direct message conversations that validate your brand authority.
Conversion Campaigns
Algorithmic optimization for purchases, appointment bookings, application submissions, and registered sign-ups.
Retargeting
Re-serving tailored video creatives and social proof to prospects who interacted with your Instagram page or visited your website.
Audience Targeting
Pinpoint targeting based on job titles, household income brackets, purchase behaviors, competitors, and interest segments.
Custom Audiences
Uploading customer email/phone databases and pixel web activity to deliver hyper-relevant upsell and loyalty campaigns.
Lookalike Audiences
Harnessing Meta's predictive AI to discover and target thousands of new users whose digital behavior mirrors your top-paying 1% of customers.